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Inside Swarovski

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Learn about Swarovski’s heritage of craftsmanship, innovation, and creativity.

A Symbol of Celebration

In honor of our 130th anniversary, a celebratory logo has been created to serve as a visual representation of our past, present, and future joys. Incorporating our emblem, the Swarovski Swan, the 130 Years of Joy logo nods to the majesty of the season and the opulence of our Austrian heritage while its gold color palette exudes warmth, beauty, and festive light. 
Highlights

About Swarovski

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The Swarovski brand was born in 1895 when our founder Daniel Swarovski created a pioneering crystal cutting machine in the Tyrolean Alps. Then, as now, the vision was to craft precision cut crystals that radiate light, redefine luxury by bringing opulence to the everyday, and push the boundaries of innovation and creation.​

Swarovski Created Diamonds

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Welcome to the future of diamond jewelry. The Swarovski Created Diamond jewelry collection radiates otherworldly wonder, featuring beautiful laboratory grown diamonds that are identical to their mined counterparts in every way but how they originate.

Swarovski Crystal Society

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Join the SCS (Swarovski Crystal Society) as a new member and enjoy from privileged access to unique crystal benefits including exclusive products and gifts, insider information and brilliant experiences.
Experience Swarovski

Jobs & Career

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Joining Swarovski means being part of a bigger purpose. We create positive impact and work wonders – propelled by your unique ideas – to inspire the worlds of interior design, fashion, culture, film, and entertainment.

New Store Concept

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Turning our world of wonders into an experience of enchantment.
Swarovski Kristallwelten
Swarovski Kristallwelten was opened in 1995 to mark the centennial anniversary of the company’s founding. Multimedia artist André Heller designed a unique and magical place. This beloved attraction has brought moments of wonder to over fifteen million visitors from all around the world. Visitors are surprised, touched, and perhaps even transformed by crystal in all its facets.

Crystal Heartbeats

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Visit our cutting-edge art installations

Crystallizing Identity

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Chiharu Shiota unravels the complexities of connection

Summer at Kristallwelten

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A program of extraordinary events

The Art of Performance

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在 Swarovski Kristallwelten,盡情欣賞璀璨亮眼的經典服飾展覽。

Umbra 創作者:James Turrell

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Swarovski Kristallwelten 的最新藝術作品出自光之大師。

永續發展

自 1895 年以來,負責任的行為已深植於我們的價值觀之中。
激發創新力量

For Professionals

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Since 1895, Swarovski has turned dreams into precision-cut crystals. Over 125 years later, our pioneering spirit, trendsetting designs, and unparalleled craftsmanship result in high-quality products that inspire designers around the world and amplify their creations with standout embellishments. Discover the world of Swarovski Components.

Swarovski Mobility

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Swarovski Mobility is the market leader for the innovative use of crystals in the premium automotive sector.

Corporate Gifts

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Build lasting partnerships, increase employee engagement, and reward customer loyalty with unforgettable corporate gifts.
World of Swarovski
Illuminating the many facets of Swarovski from heritage to lifestyle and beyond.

Spotlight

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Discover the latest news, events, and highlights in the world of crystal.

Style Stories

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Explore inspirations for personal expression from jewelry styling to trends in fashion, art, and culture.