130 Years of Joy
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Making the world shine bright since 1895
In honour of our 130th anniversary, a celebratory logo has been created to serve as a visual representation of our past, present and future joys. Incorporating our emblem, the Swarovski Swan, the 130 Years of Joy logo nods to the majesty of the season and the opulence of our Austrian heritage while its gold colour palette exudes warmth, beauty, and festive light.
In honour of our 130th anniversary, a celebratory logo has been created to serve as a visual representation of our past, present and future joys. Incorporating our emblem, the Swarovski Swan, the 130 Years of Joy logo nods to the majesty of the season and the opulence of our Austrian heritage while its gold colour palette exudes warmth, beauty, and festive light.
Infinite Creativity
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In honour of our 130-year anniversary, Swarovski is inviting the world to explore its many facets with a programme of unmissable events and limited-edition collections. Rooted in our rich heritage and the vision of our founder, Daniel Swarovski, the House continues to pursue crystal innovation as it enters its next chapter with a multidimensional celebration of light, colour, and joy.
Illuminating Paris
Swarovski’s relationship with Paris is as old as the House itself. The first Swarovski Crystals ever produced were sent to its leading ateliers and now, 130 years later, our relationship with the City of Lights has entered a brilliant new phase. Swarovski is the official sponsor of the Champs-Élysées Illuminations, and our mastery of light shines on the world-famous boulevard to celebrate the magic of the season from 16 November 2025 to 26 December 2025.
Masters of Light - Hollywood
Arriving at Amoeba Music in Los Angeles, Masters of Light – Hollywood marks the exhibition’s fourth stop on its world tour. Offering a retrospective look at 130 years of Swarovski’s impact on fashion, jewellery, and pop culture, the glamorous Hollywood iteration spotlights the House’s effect on American design and the role it has played in creating dazzling moments on stage and screen.
The Vienna Collection
Designed by Global Creative Director Giovanna Engelbert, The Vienna Collection crystallises 130 years of joy, infinite savoir-faire, and creativity. Inspired by the Swarovski Swan’s singular majesty and debuted at the Met Gala 2025, the collection honours tradition while capturing the mood of the moment. Architectural feather-like forms appear to defy gravity in designs that are grounded in grace and elegance.
Swarovski Osaka
Un nuevo mundo de maravillas en Japón: Swarovski Osaka combina elementos de diseño futurista con energía luminosa. Tres lujosas plantas decoradas con la paleta de colores de la Maison presentan nuestras piezas más destacadas: desde una cuidada selección de las colecciones de Swarovski Created Diamonds hasta el Heritage Corner, que ofrece a los visitantes un viaje inmersivo a través de nuestros 130 años de historia.
El mundo de Swarovski
Iluminamos las múltiples facetas de Swarovski, desde la tradición hasta el estilo de vida y mucho más.
Joyería inspirada en el océano
Title:Nuestras nuevas familias de joyería son maravillosas obras de arte creadas con las Crystal Pearls de Swarovski y una paleta de cristales Swarovski azules y verdes.
Accesorios y joyas para bodas
Title:Enamórate de nuestros bonitos diseños engalanados con el brillo de cristales. Desde el brillo más sutil hasta el glamur más absoluto, hay una pieza para complementar cualquier estilo de boda, y todas merecen un lugar en tu lista de accesorios para el gran día.
El rey león de Disney x Swarovski
Title:Conmemora un clásico entrañable con personajes radiantes.