Have you always wanted to know how annual editions are created? Or how to present them in the best light? These are some of the topics we covered in the latest livestream event for our Crystal Society members. These livestreams were established back in 2020 as a safe way to interact with our valued SCS members and per popular demand we`ve continued.  

On March 27, 2021 SCS Ambassador Ann-Sophie Mayr hosted another livestream, together with some illustrious guests, such as SCS Designer Heinz Tabertshofer and colleagues from the Manufaktur. Members were invited to submit questions in advance and we were thrilled by how many followed our invitation. It was great to see that the chat was quite busy, as it offers participants another way to interact, share their passion and get even more questions answered. As our experience with this event format grows, so will the number of languages and countries for which we can offer these events. 

The event started with Ann-Sophie and Heinz discussing the inspiration behind the SCS Annual Edition Amai and the Elegance of Africa theme. Heinz spoke about the design process and the differences between zebras and horses and happily answered questions from the live chat about the design and the finished piece. He also spoke about the other creations complementing the theme and the artistry and careful planning that went into the details. 

Members greatly appreciated the introduction to the creation of the prototype and hand sample of the SCS Annual Edition Amai. Gluing expert Monika revealed some of the many exciting facets of her job in the Manufaktur, where she works on the assembly of the first crystal models and prototypes. In the new Manufaktur building, a video tour offered even more insights into the details of the creative processes and craftsmanship behind our figurines. A unique member benefit and a historic first, as we here at Swarovski keep production details a very closely guarded secret! During the tour, members got a glimpse of the showroom, fitted with drawers of crystals arranged in all the stunning colors of the rainbow. The collection of Swarovski Vienna Opera Ball Tiaras and a pair of glittering Yves Saint Laurent over-knee boots designed for Rihanna are beautifully displayed and complemented by other limited editions such as Cinderella’s crystal slipper. 

Sandra, our visual merchandising expert, presented some lighting and display ideas and spoke about the surprising effects which backdrops in different colors and finishes achieve. She invited members to share pictures and videos of their inspiring arrangements on Instagram with #SwarovskiCrystalSociety. Should you wish to revisit the event and Sandra’s tips, you can find the recording here. 

If you haven’t signed up for the newsletter yet, now is the time. The event was a truly positive and inspiring experience for everyone, especially for the prize draw winners! Ann-Sophie announced more Online Events for late spring and fall, so stay tuned!