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Designed to Shine

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Zu Ehren der Milan Design Week 2025 veranstaltet Swarovski ein Programm mit Aktivitäten, die unser 130-jähriges Erbe und unser grenzenloses Savoir-faire würdigen. Unsere Idyllia Familie, die die Schönheit der Natur in Swarovski Kristallen verwirklicht, zieht sich wie ein roter Faden durch jede Veranstaltung.

Destination Swarovski Duomo

Our Milan flagship store is set to be a hive of activity throughout Milan Design Week, blossoming with extraordinary beauty as it hosts a series of exclusive events inspired by our Idyllia family. Discover our radiant new jewelry and home décor collections, showcasing our limitless imagination and mastery of light.

All Aboard

You’re invited to take a tour of Milan aboard the Swarovski Tram, adorned with Idyllia florals. From April 7th – 13th, 2025, you can spend 30 minutes seeing the city while savoring delicacies made for the occasion, or book in advance to take part in an interactive floral workshop.
World of Swarovski

Illuminating the many facets of Swarovski, from heritage to lifestyle and beyond.

Ocean-Inspired Jewellery

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Our new jewellery families are beautiful works of artistry that feature Swarovski Crystal Pearls, and a palette of blue and green Swarovski Crystals. 

Autumn Jewellery Trends and Autumn Colour Palettes

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Explore how classic autumn colours form the basis of a capsule wardrobe. Discover the warm, soft, and deep autumn palettes to enhance your natural features.

The Story of Swarovski

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Discover how Daniel Swarovski revolutionised luxury by crafting precision-cut crystals and explore the legacy of innovation and bold self-expression.