Visit XYZ Seoul & Experience Our Exhibition
Title:Masters of Light - From Vienna to Seoul is the first multi-faceted exploration of the rich story and innovative spirit of Swarovski, one of the world’s oldest heritage brands. Arriving in Seoul, the world capital of K-pop, the landmark traveling exhibition opens its doors on October 18th at XYZ Seoul, in the vibrant Seongsu district. It takes visitors on an immersive journey from the birth of Swarovski in 19th century Vienna, to the K-pop scene of 21st century Seoul, through panoramic scenography that is divided into seven Chambers of Wonder.
Time Chamber
Time Chamber reveals the metamorphosis of Swarovski’s story, the evolution of its savoir-faire, and its impact across fashion and culture, while highlighting the creative wonder and exceptional craftsmanship that defines the House. A journey across three centuries, key milestones are illuminated with outstanding examples of artistry drawn from the Swarovski Heritage Collection.
Masters of Light Chamber
Crystal both captures and transforms light, offering a scintillation and shine that allows each Swarovski piece to glow with its own inherent luminescence. The Masters of Light Chamber showcases exceptional examples of how this translates into fashion. It brings together a selection of crystal-embellished masterpieces from renowned fashion houses including Louis Vuitton, Alexander McQueen, and Saint Laurent, as well as jewelry pieces, figurines, and the largest crystal chaton ever created.
Future History Chamber
Swarovski is a key collaborator with fashion’s true greats who have changed the way the world looks, and who continue to transform and evolve our ideas of beauty, creating the history of our future. Outstanding outfits from global talents, spanning 129 years of magical creativity, are grouped into a series of visual dialogues. Each is a vision of the future conversing with history united by Swarovski Crystal.
Diamonds of the Future Chamber
Exploring new frontiers in man-made materials, Swarovski Created Diamonds are the next step in our mastery of light. Refined in a sophisticated laboratory setting that compresses millions of years into weeks, a tiny carbon ‘seed’ develops, layer by layer, into a laboratory grown diamond, which is precision-cut and polished with Swarovski’s century-old jewelry expertise.
Mathemagical Chamber
The Mathemagical Chamber showcases jewelry featuring Swarovski Crystals in complex plays of shape and form, alongside exceptional home objects and components for fashion. Part atelier, part laboratory, this chamber fuses the logic of science with the magic of creation. Central to the space are jewelry-couture pieces by Swarovski Global Creative Director Giovanna Engelbert for the 2024 Met Gala, which highlight Swarovski’s superlative artisanship.
Jewelry Box
‘I curated this chamber as an ode to Swarovski Crystal. It celebrates Swarovski’s history as creators of crystal - and our modern heritage as a jewelry brand since 1977. Inspiration comes from the savoir-faire of our artistry, the geometric form of each jewel, and the prism of color that crystal creates when charmed by light. These have each shaped my designs - crystal cuts inspire the forms of our modern icons: Millenia, Lucent, Harmonia, and Mesmera. All crystallize our DNA.’ Global Creative Director, Giovanna Engelbert.
Pop Icons Chamber
Pop Icon 방에서는 해리 스타일스와 리한나 같은 스타들이 착용한 반짝이는 무대 의상과 레드 카펫 의상이 공개됩니다. 이와 함께 글로벌 K-POP 아이콘 르세라핌이 착용한 의상도 전시됩니다. 르세라핌의 CRAZY 뮤직비디오에서 선보인 맞춤 의상은 Swarovski와의 협업으로 디자인되었으며, 이들의 역동적인 안무를 더욱 돋보이게 하기 위해 장식되었습니다. 또한 2024 MTV 비디오 뮤직 어워드에서 르세라핌이 사용한 크리스털 마이크도 전시되며, 이 마이크는 총 24,000개의 Swarovski 크리스털로 장식되었습니다. 각각의 멤버들이 고른 색상과 디자인을 반영해 개성을 보여줍니다.