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Embracing Every Facet

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Supermodel and modern-day icon, Bella Hadid, is the empowering face of our new campaign. In a series of vibrant portraits, shot by fashion photographers Mert & Marcus under the creative direction of Giovanna Engelbert, Bella embraces the infinite possibilities of joyful glamour and (re)invention through a crystal-powered exploration of self-expression. Along this journey of light, color, and style, Bella embodies the multi-faceted essence of us all.

The campaign celebrates Swarovski’s brand codes of color and the octagon, a symbol for the facets of precision-cut crystal and a reminder to express every side of you. Through inspiring and playful interpretations of personalities – accessorized with our latest jewelry creations in fresh combinations – our campaign asks, “Who are you today?” Let’s play.

Schritt zur Gelassenheit

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Präzise geschliffenes Kristall verleiht jedem Auftritt einzigartige Lässigkeit. Nutzen Sie die Kraft und Schönheit der Gelassenheit mit einzigartigen blauen Schmuckstücken, die für lässigen Luxus stehen.

In blaufarbenen Schmuckstücken verschmelzen Kraft mit Ruhe

World of Swarovski

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Illuminating the many facets of Swarovski from heritage to lifestyle and beyond.

Expressions of Wonder

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Welcome to an artistically striking expression of joyful extravagance, where glistening crystals come to life in boldly chic portraits that invite curiosity. 

Matrix

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An expression of expertly executed savoir-faire, our mesmerizing Matrix family combines classic cuts with vibrant colors to create essential pieces that inspire and impress. 

On the Red Carpet

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With our exquisite savoir-faire, unrivalled creativity, and spirit of joyful extravagance, Swarovski has become synonymous with red carpet style.