my swarovski
United Kingdom


As one of Europe’s most heavily wooded areas, rich in diverse and colorful alpine flora, the Tyrolian region around Wattens – Swarovski’s legendary birthplace – is a priceless source of beauty and inspiration. Here are some intriguing facts about this incredible area:

• Tyrol is abundant in both deciduous and mixed forests, which are home to oak, beech, fir, larch and pine trees.
• The noble Central European red deer (Cervus elaphus hippelaphus), characteristic to Tyrol, has exceptional antlers which can grow up to 115cm and weigh up to 5kg.
• Stags shed their antlers each year, usually at the end of winter and, when they do, they form bachelor groups for protection from predators.
• A stag whose antlers have no tines (branches) is called a “switch” and one which does not grow antlers at all is known as a “hummel”.
• Unlike deer in other parts of the world, the Central European red deer of Tyrol have a distinctive roar – does are attracted to stags who roar loudest and most frequently.
• Central European red deer fawns are born spotted, but usually lose their spots by the end of summer.
• Alpine marmots are actually members of the squirrel family
• Tyrol is also renowned for its diverse and colorful alpine flora, which includes edelweiss, gentian, alpine carnations, arnica, alpine roses and heather
• Gentians have oppositely arranged leaves, sometimes organized in a basal rosette
• Although they can be found in white, cream, yellow and red, the gentians of Tyrol are usually a stunning deep or azure blue
• Edelweiss actually do not have petals, but “bracts” (modified leaves) in a double-star formation
• In 1899, the Edelweiss was chosen by founder, Daniel Swarovski, to symbolize his company in his new Tyrolean home.