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Becoming a more responsible business

Since our founding, a love of people and the environment have been integral parts of Swarovski’s DNA. Now, we are reinforcing our commitment to progress and action in sustainability. Only by challenging the status quo, exchanging viewpoints, and striving for positive change in every facet of life, are we able to ignite our true power. We live in a world of wonder – it’s time we increase our efforts to look after it.

Our new commitments to sustainability

We have joined the Science Based Targets initiative to demonstrate our commitment to significantly reduce our greenhouse gas emissions. Additionally, through our new strategic focus areas and targets, we commit to increase the sustainability of our products, adopt circular principles and improve our equality, diversity, and inclusion efforts. We will continue to fortify and add to our ambitions as we collectively confront our world’s most pressing issues. The following pledges are just the beginning. Work is happening right now to further detail each of these areas and develop concrete measurable goals. Stay tuned for details in the coming months, as we aim to shape a new, more sustainable reality.

Greenhouse Gas Emissions

We commit to significantly reducing our GHG emissions across our entire value chain by 2030, through participation in the Science Based Targets initiative.

Equality & diversity

We want to be recognized as a brand that’s built on a foundation of equality and inclusivity. We champion diversity and celebrate people’s individuality.

Conscious materials

We commit to constantly improve the sustainability credentials of our products, including responsibly sourced and recycled raw materials.

Empowerment & education

Through education, we empower individuals to make conscious decisions and inspire them to make their boldest dreams come true.

Waste & circular economy

We aim to greatly reduce waste throughout our value chain and commit to adopting circular business models.

Respect for our people

We ensure a safe and healthy working environment compliant with global standards set out by the ILO, the UN, and the RJC.

“This is a bold new chapter in our company’s sustainability story [...] We promise that these initial commitments will be added to and tightened as we move forward. Because this is only the beginning. The start of our collective journey to confront our world’s most pressing issues. With so many inspired individuals challenging us to be better, we know there’s plenty more to come."


Robert Buchbauer, CEO, Swarovski Crystal Business

A Letter from our CEO

See more details about our new sustainability commitments.
Read more

Sustainability at Swarovski

Find out more about our targets, efforts and results in our latest Sustainability Reports.