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Masters of Light Since 1895

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Since 1895, founder Daniel Swarovski’s passion for innovation and design, and mastery of crystal cutting has defined Swarovski as the leading jewelry and accessories brand.

Celebrate the Joyful New Year

Explore symbols of beauty, rebirth and eternal love.

A New Year Gift

Enjoy an exclusive set of pink packets when you make any purchase*.​

For Timeless Love

Explore Valentine’s Day gifts

Valentine’s Day Inspiration

Ariana Grande X Swarovski Capsule Collection

Old Hollywood enters a shining new era on January 30th

Beloved Bestsellers

Sought-after items that exude joyful extravagance while demonstrating our signature savoir-faire

Signature Watches

Time means more when you’re with someone special. Gift them a Swarovski timepiece and keep track of every hour together. Crafted in our emblematic styles, they are the perfect way to show your eternal commitment. 

Blue's Holiday

Blue Pongtiwat styles light-filled jewelry to make you shine through the holidays
World of Swarovski

Illuminating the many facets of Swarovski from heritage to lifestyle and beyond.

Ocean-Inspired Jewelry

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Our new jewelry families are beautiful works of artistry that feature Swarovski Crystal Pearls, and a palette of blue and green Swarovski Crystals. 

Wedding Jewelry & Accessories

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Fall in love with beautiful designs infused with the brilliance of crystals. From subtle shimmer to all-out glamour, there’s a piece to complement any wedding style, each deserving of a place on your wedding accessories list.

Disney The Lion King x Swarovski

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Commemorate a cherished classic with radiant characters.