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Ignite Your Dreams

Since 1895, founder Daniel Swarovski’s passion for innovation and design, and mastery of crystal cutting has defined Swarovski as the leading jewelry and accessories brand.
Be a Force of Nature


Be unapologetically you in bold colors and geometric shapes that inspire experimentation. Joyful glamour is here to set the tone for self-expression with crystal-studded necklaces that beam with light.


Get ready to accessorize your attitude to express however you feel today. Mix and match bangles and bracelets to find the perfect balance of eye-catching style and effortless cool.


Find a new perspective through a journey of adornment, with expressive earrings that reflect every side of you. It’s time to discover the brightness of being your fullest self.

World of Swarovski


Illuminating the many facets of Swarovski from heritage to lifestyle and beyond.


Pride at Swarovski

Pride is about coming together in love and friendship, teaching tolerance, providing education about LGBTQ+ history, and continuing to move towards equality. 


Festival Season

Radiate the energy you feel within with our festival style favorites. Just add crystal and shine on until the sun comes up. 

BMW meets Swarovski

The new BWM i7 series lights up the night with Swarovski Crystal headlights.