New Character Hoot

by Hiroshi Yoshii – Digital Artist

Japanese artist Hiroshi Yoshii creates 3D illustrations so lively they seem real. Inspired by Japanese comics and television and dedicating hours of painstaking and precise digital labor to each character he invents, Hiroshi is driven by excitement for his creative process and by pure love for his 3D creatures.

His ideas start with an initial pencil sketch and he draws a great deal of inspiration from animals and birds. Just one of the reasons why Swarovski chose to approach him in the first place.

In 2015, Swarovski conducted a contest with its customers including some SCS members. Designs of characters shown had been created by internal and external designers. Hiroshi Yoshii’s owl was voted as the winning concept and named “Hoot”, a humorous take on the unmistakable cry of this mysterious, wise and characterful bird.

Seeing the movie Star Wars when he was in high school made him want to become an illustrator or graphic designer and he admits “… it was definitely Star Wars that really turned me into the artist I am today”.

We hope Mr Yoshii feels his Swarovski Characters are in good company now that Swarovski has just launched a crystal member of the Star Wars galaxy!

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