From LA, With Love

For SS17, Swarovski unites two distinct cultures and inspires a perfectly balanced urban romance

Two classic cool-girl archetypes come together in a collection with such a wide range of shapes and styles that every it-girl is destined to find her rhythm. From the Pacific Coast Highway in Los Angeles to Paris’s Left Bank, this season embraces the technical traditions of French jewelry design while taking a fresh step forward toward the City of Angels’ youthful aesthetic.

“The Gypset style that we see at music festivals and on beaches is like a new flower power movement that brings a much-needed mood of love, bonding and friendship to the world,” says Swarovski Creative Director Nathalie Colin. Geometric shapes reminiscent of the Eiffel Tower coupled with Pointiage and print on crystal techniques unite in a rich collection of jewelry filled with cheery symbols, fluid lines, and-of the-moment shapes like open rings and palm cuffs.

A floral Parisian color story mingles effortlessly with the gradient sunset hues of an LA sky. Stack shades of rose pink, emerald green and delphinium blue with hints of golden tangerine and amber. From sparkling Crystaldust necklaces to pre-layered Gipsy pendants and luminous festivity rings, Nathalie Colin offers one final styling tip: “every woman should express her personal look and mood by stacking, layering and mixing the jewelry with a chic or glamorous twist.”

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