Architecture, strong women and the purity of Swarovski crystal all coalesced to inspire Jason Wu’s Atelier Swarovski Mosaic collection, clearly exhibiting the refined glamour aesthetic the designer is recognized for. At the coinciding spring 2018 campaign starring Karlie Kloss, these eclectic influences were brought to light with behind the scenes interviews and videography showcasing Wu’s creative process.
To channel the collection’s contemporary femininity in the campaign, Wu looked to his model, muse and friend, Swarovski ambassador Karlie Kloss. “It was great working with Karlie on this campaign because we've known and worked with each other for so many years. We have a genuine friendship that brings another element of personality to this collaboration.”
Like his connection to Karlie, the collaboration between designer and brand was one with natural chemistry. “It’s the foundation of both our brands to innovate, to empower, to inspire. When you have shared visions like we do the possibilities for collaboration are endless and the creation process is so seamless. This relationship is one where creativity truly leads the way.”