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A week in Asia: meeting our Tokyo fans

26.06.2014 | More Tips


The next port of call after South Korea was a pit-stop in Japan to visit our Ginza boutique. Situated in the heart of Tokyo, this trendy and chic quarter of the city provides the perfect backdrop to Swarovski jewels. In 2008, it was also the first location to unveil our architectural concept, Crystal Forest, designed by Tokujin Yoshioka.

What better place than here for a styling session? It was a great chance to chat with our sales ambassadors, to discuss my creative vision with them, and provide guidance. A perfect opportunity to share my styling tips with our Tokyo customers, who are such big fans of the brand. I met two young women dressed in beautiful and unique kimonos. To balance tradition with modernity, I advised them to go for the clean, minimal lines of the Power minaudière. Another unforgettable moment!

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