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When I visited Beijing I had the pleasure of meeting the singer Jolin, originally from Taiwan, who is adulated and adored in China. Jolin is not only a talented singer, she is also a fantastic dancer (just take her pole dancing skills as an example!), and a fashion icon. I was amazed by the originality of her music videos, and her daring and modern signature look. Jolin loves jewelry and fashion accessories, always maintaining a very stylish unique style.
She will be the key feature of our four-month digital event, Music Journey 2013, organized in China by Swarovski. Taking inspiration from our Secret Treasures collection, Jolin has written a song entitled “Journey”, which tells the story of a girl who develops confidence for self expression. The video stages the key seasonal styling tips: “bangle mania”, multi broaches that give the illusion of embroidery on a dress, and maxi earrings. I had the privilege of sitting down to create looks with her, experimenting with her style and preferences.