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A week in Australia: backstage at the Swarovski runway show

16.05.2014 | Seasonal Inspirations

Yesterday you had the chance to discover the inspiration behind the latest Swarovski runway show. Today, you can relive it with me! Some designers like to gauge the vibe of the room and experience the runway from the front row. For me, however, it’s the absolute opposite.

The culmination of eighteen months of work being unveiled over twenty intense minutes is something I prefer to enjoy from the wings. It means I don’t miss a second of the electric ambiance, the intoxicating intensity, or pumping adrenaline. I like to encourage the models and give them advice about the mood we want for the show – this season, be confident! It’s also a final opportunity to check all the looks before they go out onto the runway.

Backstage at our show, there is a really positive energy among a bevy of beautiful, super smiley girls. Every runway show has its own mini dramas, but thankfully not on this occasion!

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