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Imprints Part 1: Tribal Glam
Our whole SS14 collection is called Imprints. When we started to work on this collection, art was the key inspiration, and most of all its origins; tribal and primitive arts, mixed with a modern and urban feel.
Without doubt, consumers around the world are rediscovering art as an inspiring antidote to the lingering crisis.
A multitude of influences help enrich this new and innovative Swarovski collection: imprints from art, imprints from nature, imprints from cultures and crafts… and all with a modern, feminine twist – our core signature!
All these inspirations come together to create a variety of unique and beautiful jewelry styles for each and every woman, and for easy, everyday looks.
The first part of this exciting collection is named Tribal Glam.
This style is inspired by traditional arts and crafts from African cultures that have been revamped and modernized for a contemporary, casual feel. Perfect for a cool city style or a hippie-chic festival look.
The key colors are gold shades mixed with clear crystal, warm yellows, earthy browns, and natural colors. Crystal is combined with leather, brushed and hammered metal, and epoxy resin.
The jewelry designs are inspired by tribal symbols and artifacts such as totems, masks, and amulets. This collection is a beautiful tribute to Africa and its rich culture and artistic heritage!