ONLINE SHOP PARTNER PRODUCTS WITH CRYSTALS FROM SWAROVSKI MAGAZINE THE BRAND

A long-awaited unveiling

30.05.2014 | Around the Globe

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© Fondation Louis Vuitton / Florence Joubert

Anyone jogging or driving along the Bois de Boulogne in Paris as I often do cannot fail to notice above the tree tops the arrival of this strange, ship-like building, a transparent cloud with curved sails that seem to have fallen right out of the sky. This unusual vessel is the new building of the Fondation Louis Vuitton, designed by celebrated architect Frank Gehry and which will soon be officially unveiled. It is an ode to both the values and aesthetic criteria that we constantly strive toward at Swarovski, from our signature cut crystal to the design of our jewelry: transparency, airiness, light, fluidity, multiple facets, metamorphoses, and modernity. We, myself especially, cannot wait to see it!

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